The 6 Types of Web Traffic that Every Marketer Needs To Be Successful - Karen Renee Knowles
The 6 Types of Web Traffic that Every Marketer Needs To Be Successful Online

The 6 Types of Web Traffic that Every Marketer Needs To Be Successful Online

November 05, 2021

6 Types of Web Traffic that Every Marketer Needs To Be Successful Online


It requires traffic to increase sales and boost your business online.  You only get potential customers when your website gains online reputation and authority. And, it helps make it possible if you find a way to expand the list of visitors to your website.

Traffic + Conversion = Profit

But there is a need to understand the channels of traffic from where you get quality traffic to your website. Below you can read about all the types of traffic that your website will need.


  1. Organic Traffic

Organic traffic simply means traffic that is acquired without any paid ads. The term is used when visitors land on your website by searching any keyword or phrase and then clicking your website in search engines like Google, Bing etc.

You can gather organic traffic by creating, publishing, and spreading quality content. The only thing that can help you at this point is Search Engine Optimization (SEO) can help you improve the organic traffic of your website.


  1. Direct Traffic

Direct Traffic can be gained, when a visitor reaches your website by entering the URL of your website into their web browser.

If you want to attract direct traffic to your website, you have to make sure that your website is known by a large group of people and you must try to improve its online reputation with time.

You should mention your website URL in the Emails that you send out. You can share your URL to social media platforms, or on business cards etc.


  1. Paid Traffic

Paid Traffic is the opposite to Organic Traffic. Paid Traffic is attracted by running paid advertisements online. Most marketers use Google AdWords for pay-per-click campaigns. You can also run ad campaigns on Facebook, Instagram, YouTube, Yahoo and Bing.


  1. Referral Traffic

When your audience finds your traffic through external links that are placed at other websites. If you share your link in a post at different platform/website, and people visit your website following that link, they will become Referral Visitors.

You can increase your referral traffic by increasing the high-quality links on various sources that have a good online reputation to keep traffic coming your way. These links include backlinks you build at other forums, websites, bookmarks you submit, social media posts you make etc.


  1. Social Media Traffic

Social media helps in generating more traffic to your website. Social traffic can be attained by making a post to various social media platforms or channels like Facebook, YouTube, Twitter, Instagram,or one of my favorites- Pinterest.

With the help of social media, you gain lots of followers and visitors that help you boost your business. But to get quality traffic, before making any social media post you must know your targeted traffic.


  1. Email Marketing Traffic

Email marketing traffic can be understood as the traffic that is gained by links placed in marketing emails that are sent out. Email marketing has its own benefits, so you must try it. Once you have those email addresses you can send them anything you want and as often as you like.  The social networks can change things up making it more difficult to stay consistent, or even get banned. Email is something you control always. So start growing that list today!


To boost your website rank, you will need to grab quality traffic to your website. All the traffic channels have their own importance for different reasons. To know which one is more effective for your niche, you have to try each one of them on your own and do lots of research on the topic.

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